Work Experience
Senior Product Manager, Golf Digest, Warner Brothers Discovery; New York, NY
March 2020 - Present
Product owner for Golf Digest Schools, a premium video subscription service. Rebuilt the legacy web application from the ground up, as well as launched new iOS and Android apps.
Work with a cross-functional team of designers, engineers, marketers, and data science to introduce new products to the marketplace and diversify our customer offerings.
Create and deliver presentations focused on product advancements, ongoing projects, and roadmap objectives for improving funnel conversions, maximizing ad spend, and reducing churn.
Product Manager, EPIX; New York, NY
September 2019 - March 2020
Lead the EPIX NOW acquisition team, working with senior management in marketing, data science, engineering, design, and editorial to improve our user funnel using KPI-driven strategies.
Co-manage the product roadmap and agile sprint ceremonies with 30+ developers and designers across backend services, iOS, Android, Roku, tvOS, and Smart TV platforms.
Coordinate with 3rd party vendors and distribution partners on new product initiatives and invitation-only projects to strengthen the EPIX product experience.
Work closely with the customer experience team, using editorial and machine learning to drive higher conversions and increase session time across all apps.
Product Manager, Stingray Qello; New York, NY
August 2017 - June 2019
Owned the product roadmap, working with senior management to meet the business needs.
Lead a cross-functional team of engineers, designers, content managers, and marketers to grow Qello subscriptions by 40% over two years.
Implemented new customer checkout experiences which increased purchases by 28% year over year.
Coordinated updates and feature alignment on all SVOD consumer platforms more using sprint-driven agile release cycles.
Produced the distribution strategy for the 2018 KAABOO Del Mar Festival which live streamed 41 artists over three days to 100K unique viewers.
Managed organization transfer and platform migration to a new parent company over the course of 18 months. Educated and on-boarded employees from all levels of the organization to guide the strategy of other B2C products.
VNUE Inc
Chief Content Officer & Product Manager; New York, NY
July 2015 - August 2017
Developed the company’s business plan and strategic offerings for B2B and B2C clients.
Created all documentation for investor and client proposals.
Devised and wrote technical requirements for a next-generation administration system used to manage live concert audio and video.
Managed the content production strategy for the 2015 FLOODfest, filming and recording 18 artists over three days.
Designed and project managed an application suite of web and mobile consumer products intended to reach artists, music fans, and industry executives.
Qello Concerts
Content & Partnership Manager; New York, NY
June 2012 - July 2015
Built Qello’s merchandising division to efficiently release new music content in coordination with our newsletter, paid marketing, and artist-supported campaigns; increasing user retention and subscription growth.
On-boarded content partners, including major labels and independent licensors. Handled incoming FTP deliveries of video assets, artwork, and metadata.
Fulfilled dozens of artist, festival, and partner campaigns, with end-to-end ownership of the pitch, implementation, coordination, and reporting.
Architected improvements to our search algorithm, recommendations, and custom environments for artist and partner campaigns.
Education
Syracuse University - Martin J. Whitman School of Management, Class of 2012
Bachelor of Science (B.S.), Entrepreneurship & Emerging Enterprises
Minor in Music Industry
Skills & Utilities
Work
Pages
Keynote
Numbers
Word
Powerpoint
Excel
Google Docs, Sheets, Slides
Design
Figma
Sketch
Adobe Photoshop
Adobe Illustrator
Adobe Experience Design
Adobe InDesign
Zeplin
InVision
Sympli
Framer
Video + Audio
Final Cut Pro
Adobe Premier Pro
iMovie
iSkysoft Video Converter
Logic Pro
Garageband
Web
Jira
Confluence
Squarespace Circle Member
YouTube Certified
Wordpress
Tumblr
Medium